Balmain Beauty, IFF, L’Oréal and Byredo Make Executive Appointments – WWD

PARIS – A new year often means new management structures, as Balmain Beauty, IFF, L’Oréal France and Byredo confirm.

Balmain Beauty appointed Hans Dorsinville as its first creative director. The director is known for his groundbreaking work over the past 25 years, promoting diversity, inclusion and empowerment, which resonates with the ethos of Balmain Creative Director Olivier Rousteing.

Most recently, Dorsinville was the creative director at Gotham, a fashion and beauty branding agency. He also worked in advertising agency McCann Worldgroup’s specialized lifestyle division, where he focused on Maybelline in emerging markets, including China.

Dorsinville also served as Creative Director at Select Worldwide, an independent advertising, branding and content agency, where he was responsible for launching the Tracee Ellis Ross Pattern Beauty line of hair and skin care products.

Dorsinville was a founding partner at Laird + Partners in 2002, where he served as the agency’s executive vice president and senior creative director for the group. His role combined beauty and fashion. He has worked on campaigns for companies such as Estée Lauder and Coty, and brands such as Bottega Veneta, Ermenegildo Zegna and Tommy Hilfiger.

Dorsinville is the founder of the Creative Coalition for Diversity, an initiative that aims to diversify the creative class and increase the visibility of young people of color in their professional development.

Managing Director led Lane Bryant’s “I’m No Angel” body positivity campaign, which earned him recognition as one of AdWeek’s Top 18 Creative Leaders with Ads Breaking Through to Culture, and a Creative 100 to Watch in publication in 2017. Dorsinville cut his teeth at Donna Karan, where he rose from junior designer to executive vice president at the designer’s creative agency.

As previously reported, in September Balmain signed a long-term global licensing agreement with Estée Lauder Cos. The first luxury cosmetic products produced under license are to hit the market in autumn 2024.

In the field of fragrance and fragrance suppliers, IFF announced that it had appointed Sabrya Meflah as president of its French-based perfume business unit. The Executive Director previously served as Vice President and Regional General Manager for Europe, Middle East and Africa or EMEA. He will replace Dionisio Ferenc in his new position, where Meflah oversees the strategy and development of the perfume industry.

“With Sabrya at the forefront of the future of our perfumes business unit, I am excited about the new ground we will break in terms of growth, innovation and differentiation,” Frank Clyborn, CEO of IFF, said in a statement.

The group said that over the past eight years, when Meflah was vice president, regional general manager for EMEA, its revenue grew much faster than the market, “establishing IFF as the undisputed leader in fine global perfume brands.”

In 2019, the executive director founded Atelier du Parfumeur in Grasse, France, which focused on the requirements of the precious perfume market, which is the fastest growing segment of the prestige category. She also oversaw the expansion of the IFF team to the Middle East and Africa, where the group is the leader in terms of market share.

Christophe de Villeplée, IFF’s President of Fragrances, said of Meflah: “Her strategic vision has been central to IFF’s development as a leader in perfumery. Her experience, expertise, reputation, passion and leadership will be key in supporting the development of fine perfumes, focusing on innovation, regional expansion and new segment opportunities.”

She joined IFF in 1995 as a marketing intern.

At L’Oréal France, there have been changes in senior management. Céline Brucker, who previously headed France’s Consumer Products Division, replaced Hervé Navellou as Managing Director of L’Oréal France. Navellou, for his part, became president of L’Oréal France.

“Over the past few years, Hervé Navellou has built a unified structure for France, modernizing its organization, accelerating digitization and mobilizing energy around the L’Oréal for the Future program,” L’Oréal said in a statement, referring to the group’s solidarity program at the end.

Myriam Bekkar Schneider, director of L’Oréal Luxe France since 2020, took over from Brucker as managing director. In turn, Bekkar Schneider was replaced by Aglaé de Beauregard, who was the general manager of the retail division of L’Oréal Luxe.

Another management appointment was made in Europe, at Byredo. The beauty and lifestyle brand, recently acquired by Puig, has appointed Marie Laure Dubuisson Minnaert as its brand director, replacing Ann-Margret Kearney.

According to her LinkedIn profile, between January 2016 and January 2023, Dubuisson Minnaer served as marketing director for French accessories and fashion brand Longchamp. From September 2013 to January 2016, she was vice president of global marketing at Jimmy Choo and head of global communications at Make Up For Ever, from June 2007 to September 2013.

Dubuisson Minnaer has also worked at Parfums Christian Doir, Technicolor and Mercedes-Benz France.

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