Thanks to TikTok, the beauty industry, which was already susceptible to changing fashions, was sent into the excessive speed of trends. There seems to be a new “something” almost every day – basic or niche identity-based makeup (crying girl makeup, cold girl makeup, divine feminine makeup – the list goes on). Heck, apparently the newest thing is the surgical removal of cheek fat from our cheeks. Don’t get us wrong – we’re not above it. So if like us, get it
The skinstreaming movement
As we find ourselves in a recession, improving skincare or ‘Skinstreaming’ will make a big difference in 2023. Moving away from the many products in our skincare regime, founder of London’s leading medical spa chain EF Medispa and OMNI Skincare Esther Fieldgrass believes that ” the need for just 2-4 products that combine many of the hero’s ingredients will be at the top of everyone’s wish list. This includes products that deliver optimal results with minimal irritation to ensure a healthy skin barrier, which we will continue to focus on in 2023.” So this year, eliminate fat from your regime and invest in good quality products like OMNI PM Rejuvenating & Restoring Night cream (efskin.com; £85) which contains vitamin A, peptides and hyaluronic acid.
2. “Notox” treatments.
WGSN Trend Forecasts recently released key skincare trends for 2023. At the top of their list were, unsurprisingly, “patches,” but not the ones you’re probably thinking of. Next year, fillers and other injections such as Botox will be replaced by non-invasive treatments such as LED masks and skin rejuvenation, as well as “notox” products and devices designed to replicate the effects of cosmetic treatments without the cost, pain or downtime. Be it Frownies Patches (frownies.co.uk; £28.95), which is a wrinkle smoothing patch to prevent wrinkles on the forehead and other faces. Or Dr. Dennis Gross DRX spectralite faceware pro (iconic beauties.co.uk; £344), which is a medical grade face mask that uses red and blue LED light therapy to help stimulate natural cell production and repair.
3. Rejection of the male gaze in place of “ugly beauty”
World pop star Doja Cat, who shaves her head and experiments with avant-garde gold makeup all over her face, tells haters that “I wasn’t trying to look sexy or attractive. Each of my makeup has a story and there are absolutely no rules, and if there were, you wouldn’t be setting them. To international IT girl Julia Fox declaring, “Fuck it. I want to be ugly right now. Would this be the ultimate rebellion? So that a woman is not pleasing to the eye,” she wrote on the cover of Perfect Magazine. Beauty in 2023 will be about going against the flow and choosing self-expression over conventional attractiveness. Think mascara stuck together, lipstick smeared, eyeshadow messy, and most of all, the focus on having fun – not the male gaze – in our makeup.
4. Coquette makeup
According to new data from Beauty Pie, the popularity of “coquettish makeup” has increased by 1690%. However, despite its growing popularity, don’t worry if you’re thinking what the heck it is. Born from the depths of tumblr, the coquette aesthetic is not just about embracing hyperfemininity. But with Bimbohood reclaiming its status as a socially conscious and politically engaged person in 2022, and hype building around Greta Gerwigs cult feminist classic Barbie, it’s also about being empowered by it.
How does this translate to makeup? A quick search for #coquette on TikTok or Pinterest will return the same trend faces, namely Lana Del Rey, Anya Taylor-Joy, Lily-Rose Depp and Cindy Kimberly. All of these makeups share the same few characteristics: flawless bases, delicate natural blushes and roses, innocent doe eyes, sensually blurred lips and delicately wispy eyelashes. To achieve this effect at home, invest in Dior Lip Oil (dior.com; £30), Beauty Pie Supercheek Blusher (beautypie.com£30) and Jill Stuart Beauty (jillstuart-beauty.com), whose charming packaging on Marie Antoinette’s dressing table will help fulfill the coquette’s fantasy.
5. Animal Themed Hairstyles
What do wolves, butterflies, octopuses and jellyfish have in common? Oddly enough, in fact, these are all types of hairstyles. Moreover, they are becoming extremely sought after. According to Beauty Pie, searches for the butterfly hairstyle increased by 12,432%, while searches for the octopus hairstyle increased by 6,104%. It’s easy to see why – Spotted on celebrities like Hailee Steinfeld, Addison Rae and Jennifer Lopez, the butterfly hairstyle is a bouncy, face-framed, voluminous layered look that has so much movement it’s like the fluttering of a butterfly’s wings. While the octopus hairstyle is a modern update to the 1970s shag, think: uneven, visible layers that almost look like octopus tentacles, as seen in Billie Eilish’s examples. So be prepared to take photos of your pets as a reference for your next visit to the hairdresser.
6. Return of the microbangs
I know what you’re thinking, micro bangs – yes, super-short fringes reaching an inch or two down the forehead – should be banished to beauty purgatory. But listen to us. With ultra-cool stars like Alexa Demie, Zendaya, Zoe Kravitz and Taylor Russell sporting incredibly chic microbangs on the red carpet, we’re predicting a revival of the controversial style. In addition, remember what we said earlier – 2023 is all about playing with our appearance, not necessarily flattering.