Have you ever looked at a friend’s makeup bag and mistook it for yours? It’s easy to do. Make-up and perfume sales are on the rise, and it turns out we all want the same thing – Charlotte Tilbury’s magic cream and Jones Road brush, Bobbi Brown’s brilliant cosmetics collection.
It’s the lipstick effect – reaching for feel-good tweaks that will boost your mood without breaking the bank. According to a new report by John Lewis, 2023 is the year we “reclaim ourselves”. This means make-up products that have to work harder to convince us, such as the shimmering refillable Rouge Hermes, which defends its hefty £62 price tag by classifying its brilliantly colored lipstick case as collectible ‘art pieces’ – to own with must surely raise serotonin levels.
As soon as word of a miracle product spreads, the middle class jumps on the bandwagon. Here are the middle class beauty stereotypes (and why you should adopt them).
Put the oil in your mouth
Tinted balms have replaced lipstick during the pandemic, offering a hydration boost with just enough color to feel “put together” – and the sentiment stuck. Along with the look of the lip gloss and the care of the balm, sales of tinted lip oils have dramatically increased (150% according to the seller) since they covered the face.
Some may seem greasy, so it’s important to get it right. Dior Addict Lip Glow Oil, 30 pounds, is considered one of the best by aficionados and comes in clear and six clear colors. Shade 001 Pink suits everyone.
You’re waiting for a Charlotte Tilbury delivery
If ever there was a makeup brand that bridged the gap between young and old so effectively, it was Charlotte Tilbury, an uncompromising makeup line whose products saw a 222% increase last year at John Lewis alone.
Make-up artist and friend Kate Moss, who has built an empire by encouraging consumers to get “Tilbury brilliance”, told The Telegraph that the brand is liked for its easy-to-apply formulas that use “the best technology in the world”. together with the well-being that rose gold products provide. Stalwarts will already have Tilbury’s Magic Cream and Hollywood Flawless Filter.
New must-have items include Hollywood Glow Glide Face Architect £38 and Pillow Talk Matte Beauty Blush Wand £29, a lumi-blur liquid blush for a soft focus effect that looks equally good on generations X as well as Gen. Z. All, of course, refillable.
Mushrooms replaced CBD drops
Mushrooms have been used in Chinese medicine for centuries for their “magical” properties. Recently, Cordyceps, the Chinese mushroom, has been adopted by endurance athletes to enhance athletic performance, while Four Sigmatic’s Mushroom Ground Coffee gives the staggeringly expensive Matcha a run for the money.
In skincare, the Origins Mega Mushroom range is disappearing from the shelves as Tomas Warwick predicts that “mushrooms are about to take over the world of beauty” due to their powerful antioxidant properties that help soothe and fight inflammation and irritation while also having a brightening effect. pigmentation. Dermalogica and Shiseido are two other companies that use mushrooms in their face creams.
Foundation is so last year
Contouring your face into oblivion with tons of products is all the rage on social media, but here in the real world, we’re opting for tinted moisturizers, illuminating foundations, and toning SPFs over traditional foundations. IT Cosmetics Your Skin But Better CC Cream SPF50, £33, still going up. Newcomers promising this year include Summer Fridays Sheer Skin Tint, £40 and All-in-Wonder Tinted Illuminating Primer from Beauty Pie (Nude Glow).
However, the real star worth investing in is the polishing brush, which gives any regular skin tone a smooth, professional finish. Jones Road The Everything Brush, £40, speaks for itself.
You are following TikTok tutorials
TikTok has finally caught the attention of a more mature audience mainly because of its quick and easy tutorials that poor beauty enthusiasts find useful and addictive. “We’ve seen a significant increase in the beauty of TikTok, which takes no more than 10 minutes,” says Tomas Warwick.
Let’s be honest, if you’re still following the nine steps of skincare morning and night like Kim Kardashian allegedly does (and you can too if you buy her complete Skkn by Kim collection for a bargain £670), then you’re missing a trick. Even if you’ve had enough, applying eye patches at your desk or applying a hair mask while bathing is all it takes to win the day.