From an automatic toothbrush to Arnold Schwarzenegger showing off a color-changing BMW

Brzęczyk!  Założyciel i dyrektor generalny Digital Giles Vincent, szef marketingu Matt Lawrence, dyrektor ds. technologii Craig Sparkes i dyrektor kreatywny Justin Barrow na targach CES 2023. <i>(Photo: Beep! Digital)</i>” src=”https://s.yimg.com/ny/api/res/1.2/ikfZEbt17u6SkgzDONNM5w–/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTY0MA–/https://media.zenfs.com/en/bournemouth_echo_uk_922/e2b771f7b12e4d918e7a45data” “https://s.yimg.com/ny/api/res/1.2/ikfZEbt17u6SkgzDONNM5w–/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTY0MA–/https://media.zenfs.com/en/bournemouth_echo_uk_922/e2b771f7b1e4d918e7a45122d1”</div>
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<p><figcaption class=Buzzer! Digital Founder and CEO Giles Vincent, Chief Marketing Officer Matt Lawrence, CTO Craig Sparkes and Creative Director Justin Barrow at CES 2023. (Image: Beep! Digital)

The Dorset TEAM was in Las Vegas for the return event that showcases the latest technology that can change the world.

CES – previously called the Consumer Electronics Show – was held in person for the first time since 2020 and attracted 115,000 visitors from 174 countries.

Among them was a four-person team from the marketing company Poole Beep! Digital, which has been attending the event every year since 2016.

The company, which specializes in helping tech companies, was in Vegas to support customers, partner with organizer Consumer Technology Association and learn about the latest technology.

Founder and CEO Giles Vincent, CTO Craig Sparkes, Creative Director Justin Barrow and Chief Marketing Officer Matt Lawrence represented the company and unveiled the brand’s new video, Power Surge: Neon Dreams.

At the event, Sony and Honda Mobility unveiled the new Afeela electric vehicle, while Arnold Schwarzenegger introduced the color-changing BMW I Vision Dee.

Brands such as LG, Hisense and Panasonic showcased new TV technology, including 8K, wireless and transparent TV, as well as ultra-wide curved screens.

Matt Lawrence, head of marketing at Beep! Digital, was impressed by medical technology for home use, as well as technology accelerating the introduction of driverless vehicles.

“Helpful home tech was on display with grass mowing robots and vacuum cleaners wandering the hallways,” he said.

“Virtual Reality (Virtual Reality) and Immersive Experiences came first, with Canon offering the immersive Knock at the Cabin cinematic experience directed by M Night Shyalaman.

“The Optimus Prime Transformer dancing robots could be controlled via a mobile app at the Robosen booth.”

For the first time in recent years, the event was held without the British pavilion.

“The Department of International Commerce has run this before at CES events. Buzzer! has worked closely with the UK pavilion in the past and we are in talks with DIT to represent the UK at future CES events,” said Lawrence.

He added: “There was a great buzz of energy in Eureka Park. This included smaller start-ups and international pavilions. In this room, all kinds of technologies were presented, from automatic toothbrushes to robotic food processors.

“Google and Amazon have shown how their voice assistant technology is being integrated into more home, leisure and automotive industries.

“From a marketing perspective, I wanted to see how video walls are increasingly integrated into the stand design, making them look like retail stores.”

Buzzer! The Digital private label film is set in the 1990s and uses virtual production and 3D creation software Unreal Engine 5, which the agency first encountered at 2020 CES.

“This fan-made film celebrates a decade close to our hearts with the soundtrack of one of our favorite new wave synthesizer bands, The Midnight,” said Lawrence.

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