There is a je ne sais quoi about the style of people from the contemporary art world – people who could fill a show at Frieze or Art Basel. They are interesting but not complicated, edgy but not fashion victims. And it’s very attractive to the rest of us – if we only knew how to achieve it.
Georgia Spray embodies this aesthetic. Founder of Partnership Editions, an online platform that sells prints and originals from emerging artists from £60, she is a strong ambassador for the tailoring industry. But she doesn’t really spend much time shopping for clothes.
“Pure on a practical level, having a company and a young daughter [Sadie, two]I don’t really go shopping,” she says. “There was a time when I would go to stores and spend money on clothes I didn’t need… Now it has to be for an occasion. When I buy things, they are more thoughtful.
Her treasures include colorful Stine Goya dresses and a Marfa Stance quilted coat. “They will not go out of style because they are timeless.”
She discovered brands such as LF Markey and Meadows at the Hub, a boutique near her home in Stoke Newington, London; otherwise he buys clothes on the high street. “I like Cos and Arket in everyday things. They don’t look very good online, but when you try them on, there’s always something interesting about them.
It’s an approach that can be likened to the way art can be bought – at least to the way its masterminds of business do: the idea that even if you don’t have a huge budget, prudent shopping will always pay off in the long run.
As a result, her wardrobe is relatively tidy (“my husband would definitely disagree”). “Most of the time I’m rather understated,” she says. “I love simple cuts and clean lines. Ones where you can put on red lipstick or bold earrings and add a touch of chic if need be.
Footwear is mostly flat – boots or lace-up shoes. ‘I’m quite tall [5ft 9in]so I don’t wear high heels that much and I just got used to having to feel comfortable first.
Versatility is also important to her: “I use dressing accessories because I do practical work during the day and then drift from the artist’s studio to evening outings.”
When it comes to designers, Rejina Pyo is something of an obsession. Spray wore the London brand’s dresses to meetings before and after her 2019 wedding and has continued to wear them ever since. “If there was a place to spend a little more money, it would always be there,” says Spray. “It is clear that her patterns and cuts are heavily influenced by art; they have a certain asymmetry and unexpectedly.
This instinct for understated elegance may have been inherited from her mother, a former model and artist. “I think it’s very, very fashionable. We have a similar look when it comes to being quite minimalistic. I wish we lived closer so I could look into her wardrobe.”
So what will she hold onto for her own daughter when she grows up? “It’s going to be really embarrassing if I stop things and then she says no … But any of the more unique dresses I wear to weddings are such fun things to convey.” And no doubt plenty of Rejin Pyo. Lucky Sadie.
From left to right: shirt, 375 pounds, Rejina Pyo at Farfetch; Petra Borner Glazed Tiles, £200, Partner Editions, Jacket, £49.90, Uniqlo
Clockwise from left: Dress, 225 pounds, Jigsaw; Earrings, £210, Anissa Kermiche; Trousers, £99, Cos; Boots, 175 pounds, Bobby