Hyundai and Polestar are adding Nvidia cloud-based games to future vehicles

nvidia technology at ces 2023

Hyundai and Polestar are adding Nvidia cloud-based gamesNvidia

  • Connected cars have become reliable enough not only for security features, but also for shooting sprites on the screen. At CES this week, Nvidia announced it would be bringing its cloud-based GeForce Now gaming service to vehicles from Hyundai Motor Group, Polestar, and BYD.

  • Playing games on the car’s screen while charging is one use case, and if you have a strong enough 4G or 5G connection, passengers can also play on the go.

  • In a separate announcement from Nvidia said it will partner with Foxconn to produce new electronic control units for upcoming automated electric vehicle platforms.

Video gaming in cars is nothing new, but Nvidia’s cloud-based gaming service GeForce Now has yet to make the transition to vehicles. That’s about to change after Nvidia announced at CES that three automakers have now agreed to stream GeForce Now games on “select vehicle models.”

Nvidia describes GeForce Now as a low-latency streaming service that “instantly transforms almost any laptop, desktop, Mac, SHIELD TV, Android device, iPhone, or iPad into the PC gaming platform you’ve always dreamed of.” The tech firm can now add select vehicles from Polestar, BYD and Hyundai/Kia/Genesis to its list of supposedly dream PC gaming setups.

GeForce card users can play over 1,000 paid and free games, including the popular Fortnite and Destiny 2, available from online stores such as Steam and the Epic Games Store. GeForce Now is available in North America and Europe through Nvidia and GeForce Now Alliance partners in other parts of the world.

“We’ve made a lot of optimizations to allow it to run on all different devices, whether it’s a laptop, phone, tablet, smart TV, and now also cars,” said Danny Shapiro, Nvidia’s vice president of briefing with journalists. “The fine-tuning that needs to happen is to allow for what we call the shortest click-to-photon time.”

“Click to photon” describes the time it takes between a player pressing a button, sending a signal up to the cloud, and back down to trigger a response on the screen, Shapiro said. He said that in an electric vehicle sitting somewhere while charging, a strong Wi-Fi signal should be enough for the service to work well, but cars are notorious for not staying in one place all the time.

nvidia technology at ces 2023


“On the go, you need a reliable 4G or 5G connection,” he said. “So it really depends on the strength of your network. Together with our automotive partners, we do a lot of customization and optimization to basically provide a smooth in-car experience by integrating GeForce Now into the infotainment system.”

Other automakers have introduced video games to their vehicles with varying degrees of success. A year ago, both Tesla and Mercedes had to rethink how their screens worked for passengers who wanted to play games on the move. Last month, Tesla updated its car gaming service with Steam, while BMW just announced that it will bring regular games to its cars via AirConsole in 2023. The BMW service requires the smartphone to be used as a game controller.

Nvidia works with many automakers, so it’s no surprise that the three OEMs that will be the first to bring GeForce Now to their vehicles already have Nvidia components in some of their cars. Hyundai Motor Group and Polestar use Nvidia Drive technology in their vehicles, while BYD is developing new electric vehicles on the Nvidia Drive platform.

Nvidia also announced a new strategic partnership at CES, this time with automotive supplier and manufacturer Foxconn. Both companies said they will build automated electric vehicle platforms, and Foxconn will produce new electronic control units based on the latest Nvidia Drive Orin technology.

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