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Jonathan Anderson, creative director of JW Anderson and Loewe, has a knack for surreal, stunning fashion design. The Loewe Arthurium dress Zendaya wore last fall almost took the internet by storm, and let’s not forget the brand’s heels with a cracked egg at the base of the heel. What’s next for the line of border-crossing designer JW Anderson? The hint may have appeared on Instagram today.
This morning, JW Anderson’s Instagram account was completely wiped clean except for two posts: one with a spinning loading sign, and the other with a naked man picking up original petroleum jelly. (We’re scratching our heads too.) Commentators are in two camps, some of whom dismiss it as a hack and others eager for a new – potentially slippery – new launch. Brands often purge their accounts ahead of groundbreaking launches, so we’re with the non-hackers in the comment section.
Vaseline is gaining ground thanks to a viral trend – the brand’s market size is projected to exceed $651 million by 2027 – so could this be a collaboration between two true icons, JW Anderson and Vaseline? Jonathan Anderson has a fragrance line and a candle line, but Vaseline can push it.
While the Instagram post may not lead to the JW Anderson x Vaseline collaboration, there’s no denying the irony that it took Vaseline about 163 years to go viral with the beauty trend. And now? Vaseline has officially gone from a humble first-aid kit staple to a designer muse. Whether the collaboration is on the table or not, petroleum jelly is undoubtedly a skincare superstar, with dermatologists, editors, and estheticians praising it for healing cracked heels, caring for cuticles, and protecting lips from chapping.
The key ingredient in petroleum jelly is petroleum jelly, which is an occlusive ingredient that creates a barrier on the skin to retain moisture. There are countless benefits to this: marathon runners love it for preventing chafing, and beauty gurus use it at night for glowing skin when they wake up. According to a 2013 study published in the Journal of Drugs in Dermatology, petroleum jelly and similar petroleum jelly products are also helpful in healing wounds and reducing redness and swelling in the affected area.
While we refresh our feeds to find out more, consider this as a sign to stock up on petroleum jelly during dry skin season.