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Launching a makeup brand is never easy. Launching one in 2020 is even harder. But when Mario Dedivanovic launched his eponymous Makeup by Mario brand almost three years ago, he set out to change the way we think about cosmetics. The result was nothing but hits.
While we’re obsessed with his creamy blushes and bronzers, his breathtaking eyeshadow palettes, and more, one product that fans have repeatedly asked for is foundation, he says. BAZAAR.com. Today, Makeup by Mario introduces Surreal Skin Foundation, a natural yet illuminating foundation that will transform your skin in 2023.
“We have a large demographic that has been waiting for a complexion,” says the makeup artist. “Even when we teased other products on Instagram, people commented and asked if it was finally foundation.”
Dedivanovic’s plan for the brand is to reverse old makeup methods and misconceptions. When he launched his Skin Enhancer last summer, he aimed to reinvent heavy contour bronzers and chalky bronzers with a lighter-than-air cream that leaves skin with a sun-kissed shimmer. SurrealSkin foundation is no different.
“I’m really excited to re-educate the foundation of people,” says Dedivanovic. “Since many of my fans know me from my YouTube days, they still wear pretty heavy makeup. Ninety-five percent of the time, you don’t need to cover your skin so tightly, but that’s what we were taught years ago. You can still get the look you want, but you don’t have to cover everything. Surreal Skin will bring them into a lighter formula that still looks glamorous.”
The new foundation with 30 shades has moisture-absorbing technology that keeps the product in place all day, as well as vegan squalene and grape seed oil that moisturize the skin for 12 hours. “Some super moisturizing products just glide on the face, but this one sticks to the skin with its moisture grip and blends well with other products,” she says. Dedivanovic opted for an airy, illuminating finish rather than something too wet. “They call me the master of the mix at work because I love to mix and work in layers, so the foundation is the perfect base for adding sculpting and highlighting products without looking greasy,” she explains.
As a longtime makeup artist and celebrity expert, Dedivanovic says one of his main concerns when working with foundation is oxidation. “I’ve used foundations that looked great after application, but then appeared yellow or orange due to oxidation, so we did a lot of testing to make sure the foundation didn’t oxidize,” she says.
Whether you’re a full coverage fanatic or obsessed with skin tones, what makes Surreal Skin so versatile is how easily it blends into the skin and is great for building.
Makeup by Mario’s SurrealSkin Foundation is available at MakeupbyMario.com and Sephora.com for $42.
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