Simon Cowell is right – this legendary Korean cosmetic really works

Simon Cowell

Simon Cowell

Simon Cowell’s already well-documented beauty regimen (he makes no secret of having used Botox and fillers in the past) has apparently expanded to include Korean brand Hanacure’s Instagram-famous facial mask. It’s one that promises “immediate tightening and brightening, and reversing numerous signs of aging, including wrinkles and loss of elasticity.” Cowell is so delighted with it that he apparently recommends it to friends and colleagues.

Hanacure’s All-in-One Facial Mask (which costs £25 per session) is legendary in the beauty industry for its ability to instantly create “glass” skin. You should do this once a week for four weeks to get the full effect. At one point, the iconic masks were completely sold out and almost impossible to get.

Loved by celebrities – Drew Barrymore and January Jones are also fans – Hanacure’s ethos is inspired by the lotus flower that the brand says blooms every morning. The premise of the mask is that “your skin will reflect the lotus flower as it will be ‘reborn’ with each use.”

Drew Barrymore wearing a Hanacure mask - XPOSUREPHOTOS.COM

Drew Barrymore wearing a Hanacure mask – XPOSUREPHOTOS.COM

I remember trying it shortly after its launch in 2017 and the results are impressive – my skin definitely looked brighter and more radiant after just one session – but it is undeniably a bit tiring to use.

The lifting serum should be mixed with the gelling solution, shake like a martini for about 30 seconds, and then apply a thick gel. Then you have to wait about 30 minutes for the magic to work.

The trademark Octolift brand reacts with carbon dioxide in the air and creates a tight and tingling sensation. It is a bit uncomfortable and sensitive skin may feel a bit red. But once that subsides, expect a brighter, more radiant complexion – that’s what Korean skincare is all about.

Hanacure universal face mask

Hanacure universal face mask

Honestly, Korean beauty has brought us some of the most popular beauty trends of all time for radiant skin, including sheet masks, night masks, BB cream, and tireless 10-step skincare. Beauty salons in Seoul are as popular as Starbucks in London. Charlotte Cho, founder of the online company Soko Glam, which specializes in Korean beauty products, explains that Korean traditions are at the heart of the country’s beauty philosophy and that good skin care is rooted in Korean culture.

“At an early age,” she says, “Korean children are taught the importance of moisturizing, exfoliating, cleansing the skin thoroughly, and protecting the skin with SPF (sun protection factor).” And these beauty traditions are passed down from generation to generation. These traditions are combined with innovative technologies, and the result is truly effective skin care. Here is my pick of the best:

Six of the best Korean skincare products for radiant skin

Laneige Water Sleep Mask, £26.50

Laneige water sleeping mask

Laneige water sleeping mask

Sounds like a French brand but is actually Korean. Kate Moss and Kate Hudson are fans. This hydrating gel overnight mask absorbs very quickly into the skin, hydrating it while you sleep and waking up with dewy skin.

Glow Recipe Watermelon Glow Niacinamide Dew Drops, £31

Glow Recipe Watermelon Glow Niacinamide Dew Drops

Glow Recipe Watermelon Glow Niacinamide Dew Drops

A vitamin-enriched serum without glitter and mica that gives the skin a glassy, ​​almost wet look. Use under or over makeup for a glass-like skin look.

Sulwhasoo First Care Activating Serum, £60.90

Sulwahsoo First Care Activating Serum

Sulwahsoo First Care Activating Serum

A bottle is sold every 10 seconds worldwide. It makes the skin look more awake and radiant and leaves a beautiful glow. Also great under makeup.

Thank you Farmer Sun Protect Aquatic Sunscreen SPF50, £22

Thank you Farmer SPF 50+ Sunscreen

Thank you Farmer SPF 50+ Sunscreen

Formulated to meet the needs of dry skin, this is a great SPF that doubles as a rich moisturizer under makeup. It also does not leave a white layer on the skin.

Erborian CC Creme, £40

Erborian Fashion CC Cream

Erborian Fashion CC Cream

A best-selling hybrid of a toning moisturizer and a lightweight foundation. It is also enriched with vitamin E and soothing honey extracts to help fight the signs of aging. Really beautiful light makeup that leaves skin radiant and dewy.

Corsx acne patches, £5.99

Erborian Fashion CC Cream

Erborian Fashion CC Cream

A thin, transparent hydrocolloid patch that helps treat blemishes and acne – with a consistency similar to a hydrogel sheet mask. These little pimple patches are great overnight fixatives to keep blackheads, whiteheads and pimples looking better until morning. Great for teenagers.

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