Tommy Hilfiger, owned by PVH Corp., has selected five finalists for the 2022 Tommy Hilfiger Fashion Frontier Challenge, selected from 259 applicants ranging from global start-ups to scale-ups.
The fourth edition of the program aims to support historically marginalized entrepreneurs as they strive to develop their communities by building a more inclusive fashion industry.
The finalists were judged on criteria such as potential social impact and market growth. Last month, each finalist presented their most pressing business challenge and worked with experts to develop practical solutions during the week. In the final phase of the programme, the five finalists will present their business concepts to a jury of business and sustainability leaders including Tommy Hilfiger and activist Halima Aden, as well as Martijn Hagman, CEO of Tommy Hilfiger, Global and PVH Europe. ; Esther Verburg, Executive Vice President, Business Sustainability and Innovation, Tommy Hilfiger Global and PVH Europe; Adrian Johnson, Media Entrepreneur, Assistant Professor of Entrepreneurship at INSEAD; Katrin Ley, Managing Director of Fashion for Good and Yvonne Bajela, Investment Partner and Board Member.
The final of the Tommy Hilfiger Fashion Frontier Challenge will take place on February 9.
“As we enter the fourth edition of the Tommy Hilfiger Fashion Frontier Challenge, we know there is still a long way to go to achieve diverse representation and inclusion in the fashion world,” said Hilfiger. “When we come together in collaboration, we set in motion an important catalyst for change – and only together can we support this long-lasting impact. We are committed to using our platform to give emerging talent a voice so the entire industry can evolve how we think, build and create.”
The five finalists are Care + Wear, a New York-based healthcare apparel company that bridges the gap between fashion and function by creating adaptable and accessible apparel, recovery bras, patient gowns and gowns that make people feel more human while in the hospital; IDA Sports, a British company that designs soccer shoes and studs specifically for female players; Koalaa, a UK initiative developing comfortable, affordable, soft upper limb prostheses made like clothes for people of all ages; Tactus, a Dutch-American tech brand that develops and produces smart clothing that translates music into vibes for the Deaf community, and Moner Bondhu, a Bangladesh-based start-up that provides accessible and affordable mental health and wellness services through professional counseling, workshops and training for everyone, especially employees of clothing factories, women and youth.
The €200,000 prize will be split between the top two winners to support their ventures. The two winners will also receive a one-year mentorship with Tommy Hilfiger and INSEAD experts and a place on an INSEAD course. An additional €15,000 will be awarded to the finalist who Tommy Hilfiger’s associates consider “Audience Favorite”.
“Supporting and working with the communities that drive positive change and innovation in the fashion industry remains one of our top priorities,” said Hagman. “Driving change is part of our brand DNA. With each new edition, the Tommy Hilfiger Fashion Frontier Challenge reaffirms our commitment to supporting the work of amazing entrepreneurs who can play a key role in our journey to create a better fashion industry.”